First off, it isn’t completely compatible with AdWords radius targeting, offering specific radii options, with a 5-mile minimum. Bing Ads bulk radius targetingīing ads is much more difficult to bulk add radius targeting. This can easily be scaled to hundreds of locations. In the sample upload, I’m adding two radius targets to a campaign called “Ann Arbor Campaign” and one radius target to “Detroit Campaign.” All targets are 10 miles around the points specified by the latitude and longitude coordinates. There are tools out there that can convert addresses to latitude, longitude coordinates, just google “latitude longitude bulk lookup” or “batch geocoding.” You might not know the latitude and longitude of your locations (but you’d be surprised, in a website that has hundreds of locations, this information could be readily available). The format for the location field is (radius:latitude:longitude). The format of the upload looks something like this: Campaign ![]() From the AdWords Editor menu you select “Data > Locations > Add/update multiple locations.” You include a campaign field and a location field in the bulk upload. In AdWords, you bulk add radius targets using the AdWords Editor. So how do you setup radius targeting for hundreds of locations? AdWords bulk radius targeting Particularly if you’re setting up campaigns for hundreds of locations, radius-targeting might be the way to go. so you get into a cycle.īarring these potential difficulties, radius targeting is beneficial for ease of setup and, typically, ease of management. You adjust bids accordingly, and now the other campaign starts doing worse. That campaign starts doing worse, the other campaign starts doing better. But without you noticing, that campaign stops distributing ads as much in Plymouth and the other campaign, which now has higher ad rank for Plymouth, starts showing ads. The campaign that most consistently shows ads in Plymouth has a high cost per conversion, so you lower bids in that campaign. Let’s also say that Plymouth, MI doesn’t do that well. For example, let’s say I have two campaigns eligible to show ads to users in Plymouth, MI. Overlapping targeting from multiple campaigns can cause management problems inside your account. It’s also important to make sure that nearby locations in separate campaigns aren’t overlapping, or if they are overlapping, that the results are acceptable. You can test whether an AdWords ad shows using the ad preview tool. When using radius targeting for multiple locations it’s important to make sure your ads aren’t being distributed further than you’d like. For example, if I select a radius of 10 miles around Ann Arbor, MI it is likely that my ads are eligible to show to anyone that AdWords is locating inside of Washtenaw County, and possibly even anyone inside the MI-12 congressional district, which is quite larger than Ann Arbor itself. These are in the section labeled “Locations Within This Target” in the image below. You can see the locations that your ads might be eligible to target when manually entering a radius target in AdWords. ![]() So when you enter a radius around a point, Google includes targets that the radius crosses over. Google has an idea of what town or zip code you might be in. AdWords doesn’t know your latitude and longitude when you type in a query from your laptop.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |